Advice At The Airport

Slouched in a chair at the Las Vegas airport waiting to board a flight, I noticed the man across the aisle appeared very interested in the book I was holding.

We eventually made eye contact and he asked, “What do you think of that?” pointing at the book.

I explained I was just a few chapters into Free by Chris Anderson and could not make a recommendation either way.

After exchanging some casual banter he mentioned that he owned a consulting firm that specializes in marketing for auto dealerships. Needless to say, this set off alarm bells and immediately began to pry for advice with my own SEO business.

He made a number of points that stuck with me and I wanted to share them with you here.

Turn Your Clients into Salesmen

In almost every call with a client he makes it a habit to ask this series of questions:

Is there anyone you know that could benefit from my services?
Would you recommend me to any of your customers or business associates?
Who have you contacted recently to recommend my services?

The man explained how he’s always training his clients to look for new opportunities. If he doesn’t, the client will rarely think to make a recommendation even when they’re happy with the services provided.

This is a great tip you should put into action today to develop more leads for your business.

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